Privacy & Cookie Policy

Kid Matters Counseling, P.C.
Last Updated: November 4, 2026

At Kid Matters Counseling, we understand that seeking counseling for your child or family is a personal decision. We are committed to respecting your privacy and handling the information you share with us responsibly.

This Privacy & Cookie Policy explains what information our website collects, how we use it, how cookies and analytics work, and the choices available to you.

This policy applies to our website at https://kidmatterscounseling.com.

Information collected in connection with counseling services may be subject to additional protections under the Health Insurance Portability and Accountability Act (HIPAA), the Illinois Mental Health and Developmental Disabilities Confidentiality Act, and other applicable laws.

Our separate HIPAA Notice of Privacy Practices provides additional information about the privacy of clinical and patient records. This notice is provided as part of our intake process and is available upon request by contacting our office.

1. Information We Collect

We collect information you voluntarily provide and certain technical information processed when you visit our website.

Information You Provide

When you contact Kid Matters Counseling, request an appointment, subscribe to educational resources, or complete a website form, we may collect:

• Your name

• Email address

• Telephone number

• Information about your child or family that you choose to share

• Counseling services you are interested in

• Appointment and scheduling preferences

• Questions, messages, and other information you submit

Some information may relate to mental health concerns or other sensitive personal matters.

We encourage visitors to provide only the information necessary for their inquiry and to avoid including detailed medical histories or other sensitive clinical information in general-purpose contact forms.

Information Processed Automatically

When you visit our website, our website infrastructure and authorized technology providers may process information such as:

• Internet Protocol (IP) address

• Browser type and operating system

• Device information

• Pages requested

• Dates and times of website requests

• Referring website information

• Technical information necessary for security and website functionality

With your consent, additional website usage information may be collected through Google Analytics.

2. How We Use Your Information

Kid Matters Counseling uses information collected through our website to:

• Respond to inquiries and appointment requests

• Help families connect with appropriate counseling services

• Coordinate scheduling and related communications

• Provide educational resources requested by visitors

• Send newsletters to individuals who subscribe

• Maintain and improve our website

• Understand general website traffic and performance

• Protect our website and information systems

• Meet applicable legal and professional responsibilities

We do not sell personal information collected through our website.

We do not use information submitted through counseling inquiry or appointment forms to create advertising audiences or target visitors with advertisements based on mental health concerns.

We do not use advertising remarketing or behavioral retargeting technologies to follow visitors across other websites.

3. Appointment Requests and Online Forms

Our website provides forms for families to request counseling services, ask questions, and communicate with our practice.

Information submitted through these forms may be used to respond to your inquiry, determine appropriate next steps, assist with scheduling, and provide related communications.

Appointment Management Technology

Kid Matters Counseling uses TheraSaaS, a practice communication and customer relationship management platform built on HighLevel technology, to help manage inquiries and communications.

Information submitted through our forms may be processed and stored by authorized technology providers acting on our behalf.

We use administrative, technical, and organizational safeguards intended to protect this information and maintain business associate agreements with providers when required by applicable healthcare privacy laws.

Protecting Appointment Information

We do not intentionally send information entered into appointment request forms, such as names, contact information, symptoms, or reasons for seeking counseling, to Google Analytics or advertising platforms.

We seek to prevent sensitive information from being included in analytics events, page addresses, or tracking parameters.

Submitting an online inquiry does not automatically establish a therapist-client relationship.

Our website forms are not intended for emergencies. If you are experiencing an immediate medical or mental health emergency, call 911 or seek appropriate emergency assistance.

4. Google Analytics and Website Measurement

We use Google Analytics 4 (GA4) to better understand how visitors find and use our website.

Google Analytics helps us evaluate website performance, improve educational content, and make our website more useful for families looking for counseling information.

With your consent, Google Analytics may collect information such as:

• Pages viewed

• General geographic information

• Device and browser characteristics

• Referral sources

• Website engagement information

• Cookies and other online identifiers

Google may process IP addresses when receiving analytics requests, although Google Analytics 4 does not log or store individual IP addresses in its standard reporting.

Our Analytics Practices

Our website follows these principles:

• Optional Google Analytics tracking is blocked until a visitor provides consent.

• Visitors can decline analytics cookies without losing access to general website content or appointment requests.

• We use Google Analytics for website measurement rather than advertising remarketing.

• We do not intentionally send names, email addresses, phone numbers, or submitted counseling information to Google Analytics.

• We do not use analytics information to create personalized advertising audiences.

• We do not use Meta/Facebook Pixel.

• We do not use session-recording or heatmap technologies to record individual visitors' activity.

We seek to limit Google Analytics to the information reasonably necessary for website measurement.

Google Ads

Kid Matters Counseling may use Google Ads to advertise our counseling services to people searching for relevant information or professional support.

We do not use Google Ads remarketing audiences or behavioral retargeting technologies to follow individuals who visit our website.

We distinguish ordinary search advertising from personalized advertising based on an individual's visit to our counseling website.

We do not intentionally disclose counseling inquiry information or other sensitive personal information to Google Ads for advertising targeting.

Google Tag Manager

We may use Google Tag Manager to manage website scripts and technical integrations.

Google Tag Manager is not itself an analytics reporting service, but technologies deployed through it may collect or process information depending on their configuration.

Any optional tracking technology added through Google Tag Manager must follow the privacy practices described in this policy.

For more information about Google's privacy practices, visit https://policies.google.com/privacy.

5. Cookies and Similar Technologies

Cookies are small files or identifiers that websites may store on your device to support functionality, remember preferences, and understand website usage.

We use cookies and related technologies for essential website operations, privacy preference management, and optional analytics.

Types of Cookies We Use

Category	Purpose	Consent
Essential	Website operation, security, and basic functionality	Active as necessary
Preferences	Remembering privacy and website preferences	Used as appropriate for their function
Analytics	Measuring website traffic and performance through Google Analytics	Requires your consent
Advertising and remarketing	Cross-site behavioral advertising or retargeting	Not used

Essential Cookies

Essential cookies and similar technologies help our website operate properly.

They may support website security, form functionality, and the storage of your privacy preferences.

Some essential technologies may be active without optional analytics consent when necessary for website functionality.

Analytics Cookies

When you accept optional analytics cookies, Google Analytics may use cookies to help us measure website activity.

Common Google Analytics cookies include:

• _ga: Helps distinguish visitors for analytics measurement.

• _ga_*: Helps maintain analytics session information.

The precise cookie names, expiration periods, and technical behavior may vary depending on Google's configuration and updates.

Google Analytics tracking is not activated through our consent-controlled implementation until you provide consent.

Advertising and Remarketing Cookies

Kid Matters Counseling does not use cookies or pixels for cross-site behavioral advertising or remarketing.

We do not use Meta Pixel, Google Ads remarketing audiences, or similar technologies to follow individuals who have visited our website.

We may advertise our counseling services through search engines or other platforms without using website remarketing or behavioral retargeting technologies.

Any future advertising measurement technology will be reviewed for privacy implications and appropriately disclosed before implementation.

Your Cookie Choices

When you visit our website, you can accept or decline optional analytics cookies.

Our consent management system also allows you to change your preferences after your initial choice.

If you decline optional analytics cookies, you can continue to use our website and request counseling services.

You may also delete or block cookies through your browser settings.

Withdrawing consent prevents future optional analytics collection through our consent-controlled implementation, but it does not automatically erase information previously collected.

Cookie Preferences: Use the Manage Consent or Cookie Settings control available on our website to review or change your choices.

6. Third-Party Software and Service Providers

To operate our website and provide services to families, Kid Matters Counseling works with outside technology and service providers.

These may include providers supporting:

• Website hosting and maintenance

• Website security and performance

• Appointment requests and scheduling

• Customer relationship management

• Email and text communications

• Electronic health records and patient portals

• Educational resources and video hosting

• Website analytics

• Technical support and administrative operations

Current examples include Google Analytics, TheraSaaS/HighLevel, and external patient portal technology.

We may introduce, replace, or update service providers as our practice and technology needs evolve.

When doing so, we seek to evaluate their privacy and security practices and maintain appropriate contractual protections, including business associate agreements when required.

The use of additional operational software does not change our commitment against advertising remarketing, behavioral retargeting, or selling personal information.

If a new technology materially changes how personal information is collected, used, or disclosed, we will update this policy and provide additional notice or obtain consent when required.

We may share information with authorized service providers as necessary for legitimate operations, subject to applicable privacy and confidentiality obligations.

We may also disclose information when legally required or permitted, including disclosures related to valid legal process or safety concerns, subject to the additional protections governing confidential mental health information.

7. Email, Text Messaging, and Newsletters

When you provide contact information, we may use it to respond to inquiries, assist with scheduling, provide requested resources, or communicate about counseling services.

Appointment and Service Communications

We may communicate by telephone, email, or text message when appropriate for responding to inquiries or coordinating services.

Standard email and SMS are not always encrypted end to end and may carry privacy risks.

We encourage families not to send sensitive clinical details, detailed medical histories, or confidential records through ordinary email or text messaging.

For sensitive communications, please use the methods provided by your clinician or our office.

Educational Newsletters

Visitors may voluntarily subscribe to parenting resources, educational updates, and information about Kid Matters Counseling.

These communications may include parenting guidance, child development information, and mental health education.

Newsletter subscriptions are optional and are separate from appointment requests and routine service communications.

You can unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting our office.

Requesting an appointment does not, by itself, enroll you in marketing communications.

We do not sell or rent newsletter subscriber information.

If we introduce promotional text messaging, we will obtain any required separate consent and provide appropriate opt-out instructions.

8. Children's Privacy

Kid Matters Counseling specializes in mental health services for children, adolescents, and families.

Our website contains information about children's mental health, parenting, counseling, and family support.

Although our services focus on children and families, our general website contact and appointment forms are primarily intended for parents, guardians, caregivers, and other individuals authorized to inquire about services.

We do not intend to solicit personal information directly from children under age 13 through our general website forms without appropriate parental involvement and any authorization required by law.

If you believe a child has submitted information through our website without appropriate authorization, please contact us at [email protected] so we can review the circumstances.

Confidentiality of Children's Counseling Information

Children and teenagers may have confidentiality rights under Illinois law.

A parent or guardian's right to access a minor's counseling information depends on applicable law and the circumstances.

We handle requests for access to or disclosure of minor clients' counseling records according to applicable healthcare privacy and confidentiality requirements.

For additional information, please contact our office to request our HIPAA Notice of Privacy Practices.

9. Educational Videos, Maps, and External Content

Our website may include educational videos, maps, downloadable resources, and links to outside websites.

These may include services such as Vimeo, Google Maps, and external patient portals.

When you interact with third-party content, the provider may process technical information, including IP addresses or browser details, and may use cookies or similar technologies according to its own privacy practices.

We seek to minimize unnecessary third-party data collection and apply appropriate consent controls where required.

When possible, we may use privacy-enhancing features such as click-to-load video embeds or restricted cookie settings.

External websites and services maintain their own privacy policies, which we encourage you to review.

10. Protecting Your Information

We use administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, disclosure, alteration, or loss.

These safeguards may include:

• Encrypted website connections

• Access restrictions

• Account security protections

• Secure technology infrastructure

• Oversight of authorized service providers

• Policies and procedures for handling sensitive information

The specific safeguards used depend on the information and service involved.

Although we take privacy and security seriously, no website, electronic communication, or information storage system can be guaranteed to be completely secure.

11. How Long We Keep Information

We retain information for periods appropriate to the purposes for which it was collected and to meet applicable legal, clinical, and operational requirements.

Different information may have different retention periods.

Examples include:

• Website security and technical logs

• Analytics information

• General contact inquiries

• Appointment requests

• Newsletter subscriptions

• Communications records

• Clinical records

Clinical records are subject to separate legal and professional retention requirements.

When information is no longer needed and no applicable retention obligation requires us to keep it, we seek to delete, de-identify, or securely dispose of it as appropriate.

12. Your Privacy Rights and Choices

Depending on the information involved and applicable law, you may have the right to:

• Ask how your personal information is used

• Request access to certain personal information

• Request correction of inaccurate information

• Request deletion of certain information when legally permitted

• Decline optional analytics cookies

• Change your cookie preferences

• Unsubscribe from promotional communications

• Ask questions about our privacy practices

Some requests may be limited by applicable law, required record-retention periods, or the rights of others.

Requests involving patient health information or the counseling records of minors are handled under applicable healthcare privacy and confidentiality laws.

To make a privacy-related request, contact us at [email protected].

We may need to verify your identity or authority before responding to requests involving personal or confidential information.

13. HIPAA and Clinical Privacy

This Privacy & Cookie Policy applies to information collected through our public website.

It does not replace our separate HIPAA Notice of Privacy Practices, which explains the rights and responsibilities associated with protected health information and clinical services.

Kid Matters Counseling handles patient information in accordance with applicable healthcare privacy requirements, including HIPAA and Illinois mental health confidentiality laws.

Additional protections may apply to information shared while seeking or receiving counseling services, depending on the nature of the information and the circumstances.

Our HIPAA Notice of Privacy Practices is provided to clients during the intake process.

You may also request a copy of this notice at any time by contacting our office at [email protected] or by calling (855) 586-1802.

14. Changes to This Policy

We may update this Privacy & Cookie Policy to reflect changes in our website, technology, service providers, information practices, or applicable requirements.

When material changes are made, we will update the date displayed at the top of this page.

Where additional notification or consent is required, we will provide it as appropriate.

We encourage visitors to review this policy periodically.

15. Contact Information

If you have questions about this Privacy & Cookie Policy or how information collected through our website is handled, please contact:

Kid Matters Counseling, P.C.

201 E. Ogden Avenue, Suite 106
Hinsdale, IL 60521

New Clients: (855) 586-1802
Current Clients: (855) 543-7687
Email: [email protected]
Website: https://kidmatterscounseling.com

Please avoid including sensitive medical information, confidential counseling records, or detailed treatment information in ordinary email communications.

For clinical or patient-record questions, please use the communication methods provided by the practice.

This policy addresses website privacy, cookies, and related technologies. It does not replace the practice's HIPAA Notice of Privacy Practices, clinical consent documents, or other applicable legal requirements.